The Nuobeier brand originated from the "Silver Ear Family" with a 58-year-old history in the "Capital of Edible Fungi in China". Based on over half a century of research and exploration by the family, Dr. Yao Yun, the third-generation silver ear production technique "not the successor of the imperial family", returned to China and founded the Nuobeier brand. He is determined to share the high-quality ingredients nurtured by nature with more people and write a century-old legend of the silver ear family with his craftsmanship. Nuobeier adheres to the traditional cultural spirit of "medicine and food sharing the same origin", and utilizes advanced food innovation techniques to focus on creating a series of healthy food and health care products. Every product from Nobel has reliable quality, and every production and processing stage ensures naturalness, health and freshness.