STONE Brand Profile
Founded in Solingen, Germany in 1884 with its headquarters in Stuttgart, STONE upholds the brand philosophy of "Forge Excellence for a Simple Life". As a renowned German brand of hardware for home use, it is also the pioneer that invented the world's first slim, portable and foldable nail clipper. The brand now boasts five core product lines, namely nail care & personal grooming, cookware, cutlery, drinkware, and mother & baby products, with more than 2,000 types of household hardware products in total. Integrating traditional German craftsmanship with high and new technologies, its product quality indicators surpass the industry average, and its brands and patents have a global reach.
STONE entered the Chinese market in 2002, taking Shanghai as its core operation hub and setting up production bases in Guangdong, Jiangsu and Shanghai. Based on the German lean production management system, it has built a closed-loop system integrating R&D, production and sales, with its exclusive operation in China undertaken by a German-controlled subsidiary. The brand has established in-depth cooperation with well-known enterprises such as Tencent and Haier offline, and actively participates in international exhibitions. It also has a strong presence on major e-commerce platforms online, achieving rapid business growth. STONE is a premium choice for a refined life worldwide.
